Our Hope program is formed from a parent’s perspective. “If you really want to help a parent, help ease their child’s suffering. There is nothing that hurts more or can offer greater comfort than caring for their child, ”says Linda Westwell (CEO of Miche Canada).
And here is the beginning: For every Hope shell sold, we contribute to the fight against cancer by donating $ 5 to the Canadian Childhood Cancer Foundation. Employees, representatives, friends and families across Canada work together to support our program.
This year, we have been able to help Canadian families through research initiatives, the Survivor Scholarship program as well as numerous support programs in conjunction with the EmPower Pack and Benevolent Fund foundations. These initiatives can include question-and-answer videos about treating a child with cancer, inspirational stories from across Canada, and more.