
Michelle showed the prototype to her friend, Annette Cavaness, who immediately loved the idea. Annette used her knowledge as an accessories buyer to work with Michelle on developing a business plan and perfecting the product.The combination of each of their unique strengths and experiences made it clear that the two were destined to be business partners. In April 2005 Michelle and Annette started the process and formed Miche Bag, LLC.. Together they met with a patent lawyer and a sourcing agent, and soon the final product became a reality.

The first samples were tested personally by Michelle and Annette. They loved changing the bag each day to match their outfits without the hassle of changing the contents from purse. They also love the convenience the Shells provide by stacking 20 Shells in the space of what two small handbags would use. It quickly created excitement among family and friends, who continue to provide a wide variety of ideas for Shells they would love to have. Many new products and ideas are being developed with the endless possibilities of the Miche Bag. And to think, it all started with a spill!